From Friday:
Warner Bros. Discovery (WBD) is seriously thinking about dumping CNN and the three former Turner outlets--similar to Comcast sending several cable outlets to the newly named Versant.
https://youtu.be/dh0gSpUCO0Y?si=HfrHxoCbV1h1grQhBottom line, cable subscriptions have been going down, from an estimated peak of 110 plus million in 2011 to around 45 or so million today.
We get our news mainly from the Internet and our smartphones--Vox, Apple News, podcasts like "Start Here!" and other online sources. The legacy nightly network news, once upon a time was the primary beacons of information (minus the fluff) is a shell of its' former self. Even though ABC News led by David Muir, along with Mary Bruce, Rachel Scott, Trevor Ault, Terry Moran, Kayna Whitworth, and others barely gets around 1/5 of the Nielsen ratings that they enjoyed during the Peter Jennings era of the 1980's and 1990's. The only question left to ask with subscription rates to streaming services continuing to churn--what will attract viewers the most?
Outside of live sports, I can't think of anything.
Watch for news this week at the Upfronts in New York. Once a showcase for the networks touting their prime time schedules--it is mostly package driven to help advertisers set rates and gauge what programs will try to resonate with fans (crime dramas, reality shows, and perhaps retro game shows the decent draws.)
The sports media themed podcast "The Varsity" with John Ourand of Puck discussed this today in a nearly hour long conversation. Jeremy Carey discussed this with a sports theme perspective that's tied into the bigger picture of how and why the tariffs are causing advertising budgets to be tightened up instead of throwing cash around like its' some slick movie promo:
https://open.spotify.com/episode/4xQvPN5J4YUFQYWZOsH8rr?si=4y4JAbQjRxK2M104T7gnwQ
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